Currently, there are several ways to sell your crafts online. Surely you have customers who buy some of your crafts specifically and who do so on a recurring basis, if you have wondered how to encourage your customers to buy other crafts from your catalog, in addition to those who already buy from you, do not worry! In this article we will share some recommendations for you to try and you can expand your sales.
Do your customers know what they want?
This is a question you should keep in mind for both repeat and first-time customers. In case your customer is a repeat customer and for example is interested in handbags, always show him new designs in different colors, materials or techniques that may be of interest to him; on the other hand, if you are talking to a potential customer and he expresses interest in handbags for example, show him all the options you have for that product. Advising them to buy samples of each one to test their market is also an excellent option…
Complementary products
Continuing with the example of bags, if your customer is always interested in them, look for crafts in your catalog that complement that product, such as hats, sandals, jewelry, belts, etc. If it is feasible for you, allow these products to be customized to match the main craft.
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Consider sending your customer a sample of a different product, but one that you perceive may be of interest to them, with each of their orders. You can do this as a commercial strategy or you can also reach an agreement with your customer to always send him a sample of a different product of his choice in each order, this can be totally or partially at his expense, according to your choice.
Don’t forget the seasons!
If your customers live in countries with seasons, remember that these are very relevant for their choice of handicrafts. Look in your catalog for products that can be mostly marketed in certain seasons and offer them to your customers in advance. If, on the other hand, seasons are not relevant for your customers, remember that there are holidays that are celebrated in almost every country, such as Christmas, New Year, Valentine’s Day, among others, when handicrafts can be successfully marketed.
